The Last Word In Business

Transcript

STEVE INSKEEP, HOST:

And today's last word in business is this: Lego becomes Leg doh!

The Wall Street Journal says the Danish Lego, is interested in licensing "The Simpsons." In the long-running cartoon series a remarkably similar to a company called Blocko makes an appearance in a couple of episodes.

(SOUNDBITE OF TV SHOW, "THE SIMPSONS")

(SOUNDBITE OF MUSIC)

YEARDLEY SMITH: (as Lisa Simpson) I kind of want to create my own thing. Do you sell any just plain sets?

UNIDENTIFIED MAN: (as character) No. We do all be imagining for you.

SMITH: (as Lisa Simpson) Well, I'll just buy one of these and build something different.

UNIDENTIFIED MAN: (as character) You do any better build yourself a lawyer.

INSKEEP: Seems the joke would be on the Simpsons now. Apparently, kids playing with Legos might now be able to swap Marge Simpson blue beehive here do onto Homer's bald head.

(SOUNDBITE OF THEME SONG TO TV SHOW, "THE SIMPSONS")

UNIDENTIFIED SINGERS: (Singing) The Simpsons.

INSKEEP: MORNING EDITION NPR News. I'm Steve Inskeep. Transcript provided by NPR, Copyright NPR.